'growth'... total buzzword

Maybe you’ve noticed this word a lot - it’s on purpose. Although it may be a buzzword, it stems from the philosophy I am describing. Traditional marketing focuses on the first part of that funnel: Ads + billboards + commercials + content were all about Awareness, ‘get the brand’s name out there, tell people about it.’ Marketing has evolved, and no longer are the days where cost-per-click was king.

As a growth marketer, I believe my focus must be much deeper. The entire customer journey and the product market fit are extremely important pieces of the puzzle. I could run ads all day and that may or may not help your business, but by focusing on the entire funnel, we can systematically work towards success.